Competitive advantage in the banking industry

Unfortunately, some banks are perceived to have management structures that overly limit the authority to make long-term strategic decisions to a few key shareholders who may be limited in some ways. Differentiation advantage is when a business provides better products and services as its competitors.

The bank is enjoying the benefits of economies of scale from its wide network of branches spread across the length and breadth of Ghana resulting in a large customer base. Much as the differences in the performance levels of various companies are to be expected, it is still strongly believed that the strategies pursued by each bank largely account for its performance.

Technological Trends Technology changes all the time, and it is crucial that you keep up with it. The study found out that the move has strategically positioned the bank to survive and attain the requisite competitive edge within an intensely competitive industry.

Accurately forecasting new trends, as well as which trends are here to stay and which will be gone tomorrow, can give you a huge leg up on the competition. Anything less, and you will have lost the competitive edge you worked so hard to create.

Competitive advantage

Banking institutions are now competing on the basis of services rather than on the basis of physical products as it is hard to distinguish between products of competing brands in a given product category.

Supply — a strong supply chain can give you an edge with reliability. Focus or niche advantage where a business is known for a particular skill or expertise which they are the very best at.

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Building competitive advantage

The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Value proposition is important when understanding competitive advantage.

This study attempted to investigate the above issues and the reasons behind the mixed performances despite huge investments in infrastructure, human capital, technology, sales and marketing activities and essential resources.

How Banks Achieve Competitive Advantage in Ghana.

More efficient and streamlined processes could allow you to price lower, deliver faster, or give superb service. For example, a gas station could sell some of its floor space to a food franchise e. View All Building competitive advantage If you can cleverly promote your competitive advantage to potential customers, your business will have a greater chance of succeeding.

Loyalty — building up loyalty from your customers will help you retain them over time, creating a large customer base and hence an advantage. Advertising products or services with lower prices or higher quality interests consumers. If businesses are not making a large enough profit, Porter recommends finding a lower-cost base such as labor, materials, and facilities.

If the business is able to produce the same quality product but sell it for less, this gives them a competitive advantage over other businesses. Screening and Detection of Postpartum Depression Clearly, these statements emphasize the importance and need for far reaching dynamic and systematic strategic planning for companies to survive competition in the ever changing global competitive business environment.

Regular dialogue with financial experts, such as stockbrokers and bankers, can help you predict how people will be spending money in the future.

These improvements to the goods or service could include delivering high quality to customers. Identifying your competitive advantage By clearly understanding your competitive advantage you can adapt your marketing strategy to emphasize it.

Core competencies[ edit ] A core competency is a concept introduced by Prahalad and Hamel Having a valid competitive advantage will help your business stay competitive — and most importantly, keep you in business.

He called these approaches generic strategies. It goes beyond the conventional boundaries of product innovativeness and involves assimilation of improved service processes by means of designing and improvising service delivery systems.

Overview[ edit ] Competitive advantage is the leverage that a business has over its competitors.The Challenges of Creating Sustainable Competitive Advantage in the Banking Industry in Kenya 83 | Page. competitive advantage,it applied by the banking firms in Sri Lanka.

The main objective is to identify the impact of core competency on competitive advantage on banking firms in.

Competitive Advantage

Banking. Products. Banking Packages; Business Accounts; Investing Accounts; Services. Cash Management Services if you’re a specialist in your field, consider using your years of experience in your industry to your advantage. A competitive advantage only truly exists if your customers perceive one so communicating your competitive.

Competitive Advantages of Shadow Banking Industry: An Analysis Using Porter Diamond Model model to find the competitive advantages of shadow banking.

Based on the results of this Shadow banking, Competitive advantage, Alternative financing, Porter Diamond model, Banking industry, Systemic risk. The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and FaheyKayPorter cited by.

How banks can sustain or improve their competitive advantages. Print Porter’s Generic Strategies are used to discuss how the banks should position themselves in the banking industry to sustain or improve their competitive advantages.

a company must review its position to maintain its competitive advantage. Industry Force Generic.

Competitive advantage in the banking industry
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