This signifies the strong technological presence, high manufacturing abilities, and important research capabilities. A final threat was the new innovations and timing. The success led to continuous research, and in the result was hydroprene marketed under the trade name GENCOR and that was a roach compound.
This emphasizes product differentiation and unique packaging since it was sold in the form of aerosol sprays, liquid sprays, solids, strips, traps, and baits.
This might potentially affect their existence in the PCO market. The product that lasts segment 3: Zoecon sells many products under different brand names as revealed in exhibit 1. Insect Growth Regulators are synthetic analogs that prevent the continuity of the reproductive Zeocon case study in fleas, and when used on cockroaches, it makes them incapable of reproducing.
Also, some executives suggested that the company should reconsider any plans to market the product itself, whereby Zoecon should sell its IGR compound to firms who are actively engaged in reaching the consumer insecticide market.
Patents will eventually time out. Thank you Popular Essays. Suggestions were discussed, some executives called for consumer market expansion with the ROACH ENDER, others said that the company should concentrate its effort on opportunities in the pest control market.
The product was packaged in two separate ways: The usage rate was heavy in the 6 month period between May and October which was considered a prime sales time.
Upon applying segmentation, they selectively chose the market segments on three basis: The issue in the corporation was to analyze and discuss the test market results for the Strike ROACH ENDER, after it was placed in a consumer test market for 6 months in the cities that represent the 19 city market.
This unique and high tech product that Zoecon uses is extremely effective in eliminating insect population. The end-problem-permanently segment 2: Besides, the high number of cases shipped for each location signifies the high demand.
Regarding the price, Zoecon uses a premium price strategy. Finally, they also sell chemical compounds to firms engaged in marketing pest control products to the consumer market. However, executives had aims to expand more in the U.
The sales in this segment were seasonal and varied by geography. Zoecon is on the verge of taking some decisions pertaining to increasing future profits and sales.
The decision is how they can best allocate technical, financial, and marketing resources for their IGR compounds.
Although the product is very unique and almost friendly environmental in the means of lower toxicity however there was reluctance in expanding distribution, in introducing new products, and reconsiderations of the market plan and the product were put into account.
The insecticide market is divided into 2 segments, the consumer market and the PCO market which is a business market. It addressed to year old women living in households of three or more. This will give competition access to the controlled compounds that Zoecon formulated.
Distinction is based on distribution systems and product forms, as in consumer markets we see packaged and easy to use products, whereas in the PCO markets, products are sold in a diluted form.
S market and go International in Zoecon has many products divided between adulticides and growth regulators that kill fleas, cockroaches, rats, mice, spiders, rodents, crickets, and others. The new objectives emphasized a focus on high financial-return products and businesses, and to introduce insecticides that are safer to the household.
They sell animal health products to small animal veterinarians and clinics, pest control chemicals for farm animals, insecticides for household pets and pest control to supermarkets, pet stores, and pest control companies. This signifies the quality of the consumer marketing program.
Aerosol spray constituted of 44, casesand the fogger spray 24, cases. Positioning was also effective because of the promotions used as shown in exhibit 5.
This company is backed by strong scientific researchhowever a major threat would be new innovations or lack of timing. These firms included d-Con company, S. Also Zoecon had no experience dealing with supermarkets, this is why they focused on pest control market and approached competitors to include the trade name of the product they use that was PRECOR, but only which was d-Con expressed ineterst.
This consumer market segment is also sub-divided into insect specific insecticides which increased the product variety. This acceleration in sales was the result of promotion that resulted in the consumer awareness.
The higher priced products not only represented Zoecon as a better quality product than other roach insecticides, but also provided supermarkets with a higher margin than the margin it received from its competitors.Free Case Study Solution & Analysis | ultimedescente.com Problem Statement Zoecon Corporation sells a variety of animal-health-related and pest-control products.
Jul 18, · Zoecon case study calculations,answers, and overview follow this ultimedescente.com://ultimedescente.com Ask me questions if you would like and ill email you back. Case Studies. Home / Case Studies. Kitsap Maintains Cutting Edge in Emergency Communications Read More.
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Product. MAX Call Taking. Bonnyville Regional Fire Authority Integrates Zetron’s Next Generation Technology Read More. Market. Public Safety. Product. Zoecon Corporation INSECTICIDES Organ chlorides Organophosphates and carbamates Pyrethroids Neonicotinoids Ryanoids Plant-incorporated protectants Insect growth regulators Biological insecticides - California Insect Growth Regulators Animals clinics Farmers Household Professional firms R&D Objectives Segment.
Zeocon Case - Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. Scribd is the world's largest. Case update Introduction Zoëcon Corporation was founded in in Palo, California by Dr Carl Djerassi to research endocrinological methods of insects’ population control.Download